I just opened my drawer and found 3 pieces of Cadbury Dairy Milk bar in a shiny purple wrap. I was surprised as we hadn't went to the grocery for a week but there's some goodies lying right on my messy drawer.

So, yah what should I do? I immediately snugged one of the bar while tweeting my new product to my followers until I found myself unwrapping the other bar unfortunately somebody grabbed my hand.... Oopsy! - My wife grabbed my hand "That's mine!!!"

If you are chocolate lover you know what I mean... Cabury Dairy Milk had already established a very long tradition. Yeah, they might be frequently changing the color, wrapper, sizes whatever but the main thing is the taste is still very prominent.

The new Cadbury Dairy Milk is really no different from their first Cadbury Dairy Milk that they've launched back in 1905. I was born in 1975 so how do I know it's the same? Well, simple. They are using 3 main ingredients only and that is "Milk", "Sugar" and "Chocolate". You don't need rocket science to know the difference isn't it?.

But hey don't get too ahead of yourself.  This new Cadbury Dairy Milk has a twist! They are now "Fair Trade Certified".

What does it mean? Is it a big deal?

Cadbury is sourcing it’s Fair Trade Certified Cocoa from the West African country of Ghana. Cadbury has actually been trading with Ghana for over 100 years (who knew?) and has played a significant role in helping to develop the cocoa industry in the region. Now, Cadbury’s global Fair Trade commitment will quadruple the sale of Fair Trade Cocoa from Ghana and will directly improve the lives of 60,000 cocoa farmers in the region (it also benefits 6000 sugar farmers in Belize through the purchase of Fair Trade sugarcane!)

You see? The taste is undeniably great (though it's old) but knowing that you are helping other less fortunate farmers by just eating a bar of Cadbury Dairy Milk, for me the taste is just a bonus.

What do you think? Please leave your comment below.

~ Gama